Last week, H&M Studio presented its autumn 2014 catwalk show during Paris fashion week.
Held at the Grand Palais in front of 600 guests, including Miranda Kerr, Jessica Alba and Solange Knowles, models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia wore the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles. The collection will be available in around 250 stores worldwide, as well as online, from September 4, 2014.
H&M Studio is the new name for H&M’s key seasonal fashion collection. With its own dedicated design team, each season H&M Studio will offer a limited edition collection of the hottest looks and statement pieces.
“It’s so good to be at H&M Studio in Paris to see this limited edition collection. H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward”, says Miranda Kerr.
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| Mirana Kerr in an H&M dress |
“I love H&M - it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there”, says Jessica Alba.
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| Jessica Alba and Solange Knowles in H&M |
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