H&M TO ANNOUNCE THE FIRST EVER CO BRANDED COLLECTION WITH THE
COACHELLA VALLEY MUSIC & ARTS FESTIVAL
H&M is excited to announce its first ever festival collaboration with the Coachella Valley Music & Arts Festival. H&M continues their sixth year as a sponsor of the festival by taking their partnership to the next level and creating a first of its kind official branded collection. The H&M loves Coachella collection will be available worldwide on March 26th 2015.
The H&M loves Coachella collection will offer men’s and women’s clothing along with a variety of accessories. The collection will embody the aesthetic of the festival for 2015. The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.
For those attending, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break indoors and enjoy an interactive experience.
Follow the conversation on social media with #HMLovesCoachella